In this short video, I ask Pepe about his farm and his philosophy on coffee production. Jose Ignacio 'Pepe' Jijón is a world-renowned specialty coffee producer and the founder of Finca Soledad (and its sister farm, Fincas del Putushio) in Ecuador’s Intag Valley. Highly regarded for his innovative, nature-led processing techniques, he was named Sprudge’s 'Most Notable Producer' in 2023.